At Soulful Cannabis, we talk a lot about Corporate Social Responsibility (CSR). Some business owners believe that investing in CSR is bad for the bottom line. This is not the case. One of the best examples of “doing well while doing good” is an investment in supporting our Soulful Caregivers Program.
The Soulful Caregivers Program educates and supports registered caregivers in the PA Medical Marijuana industry. Our caregivers go through an online training program, receive reimbursement for registration fees and can participate in a support community of other caregivers.
A business benefits from participation in our Soulful Caregivers Program in three ways:
- Increased business revenue. Every caregiver represents the potential for $18,000 in dispensary revenue that would not otherwise be available. Just five, fully loaded caregivers can represent $90,000 in added income for dispensaries or $45,000 in added income for grower-processors.
- Brand Development. Being associated with sponsoring our Soulful Caregivers Program helps position your company as a compassionate member of the community. In a 2018 brand study, PR Strategy firm Edelman found that 64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues.
- Resilience. At times of unexpected business disruption (e.g. a global pandemic), an organized network of caregivers provide a level of flexibility to help flow services and patient level touchpoints. Sponsors of the Soulful Caregivers Program can provide valuable resources (e.g. branded empties for use with product demonstrations) or educational speakers/content for webinars and in-person events.
Many patients are unable to join the PA Medical Marijuana program due to their lack of mobility. Many cancer patients, hospice patients and people in graduated senior centers cannot access dispensaries without a state-registered caregiver. Yet, state registered caregivers are hard to find – and do not undergo any training. Soulful Cannabis is working to change both of those dynamics.
Since 2019, our caregivers have served roughly 30 patients in obtaining their medicine. Due to the recent stay-at-home orders, our pipeline of caregivers is exploding. As we reimburse these caregivers and introduce educational services, we need sponsors to reach out and support our program.
A working group meets with the Soulful Cannabis team to talk through Corporate Social Responsibility topics.
Current 2020 Sponsors include:
SILVER SPONSORS ($1000)
BRONZE SPONSORS ($500)
Sponsor the Soulful Caregivers Program
In their 2020 Trust Barometer, Edelman reported that 73% of respondents believe that a company can take actions that both increase profits and improve conditions in communities where it operates . Please contact us today to discuss how your organization can participate and raise your business CSR score!
2020 Personal Contributions
Make an Individual Donation to the Soulful Caregivers Program
You don’t have to be a cannabis industry company to help lift this program. Individual contributions are welcome. We are a 501(C)3 so contributions are tax deductible as allowed by IRS regulations.