Business Case for Corporate Social Responsibility in the Cannabis Industry

Categories
Cannabis, Legalization, Service

At Soulful Cannabis, we talk a lot about Corporate Social Responsibility (CSR).   Some business owners believe that investing in CSR is bad for the bottom line.   This is not the case.  One of the best examples of “doing well while doing good” is an investment in supporting our Soulful Caregivers Program. The Soulful Caregivers Program educates and supports registered caregivers in the PA Medical Marijuana industry.   Our caregivers go through an online training program, receive reimbursement for registration fees and can participate in a support community of other caregivers. A business benefits from participation in our Soulful Caregivers Program in three ways: Increased business revenue. Every caregiver represents the potential for $18,000 in dispensary revenue that would not otherwise be available. Just five, fully loaded caregivers can represent $90,000 in added income for dispensaries or $45,000 in added income for grower-processors. Brand Development. Being associated with sponsoring our Soulful Caregivers Program helps position your company as a compassionate member of the community.  In a 2018 brand study, PR Strategy firm Edelman found that 64% of consumers choose, switch, avoid or boycott […]

Language Matters

Categories
Legalization

Cannabis or marijuana? Which one is right? In our introductory post we touched on some of the thinking behind this series and some of the terminology around medical cannabis, more commonly known as medical marijuana. It is… Language matters. In areas where there are deep-grooved stories of danger, mis-trust and trouble, our language often reflects that.   At Soulful Cannabis, we are seeking to promote a re-imagining of how the world thinks about cannabis.   How we think about something… Cannabis and marijuana are words that are often used interchangeably, but there is actually a difference between the two terms. Again – language really matters! WHAT IS CANNABIS? WHAT IS THC? The term ‘cannabis’ refers to the plant itself. It is an over-arching term that can refer to both the hemp plant and the marijuana plant. The key difference between these two types of cannabis is the THC content. Tetrahydrocannabinol (THC) is the psychoactive component of cannabis. If we’re talking about hemp, we’re talking about a plant that has very little THC. In the United States, products like CBD are derived from […]