
At Soulful Cannabis, we talk a lot about Corporate Social Responsibility (CSR). Some business owners believe that investing in CSR is bad for the bottom line. This is not the case. One of the best examples of “doing well while doing good” is an investment in supporting our Soulful Caregivers Program. The Soulful Caregivers Program educates and supports registered caregivers in the PA Medical Marijuana industry. Our caregivers go through an online training program, receive reimbursement for registration fees and can participate in a support community of other caregivers. A business benefits from participation in our Soulful Caregivers Program in three ways: Increased business revenue. Every caregiver represents the potential for $18,000 in dispensary revenue that would not otherwise be available. Just five, fully loaded caregivers can represent $90,000 in added income for dispensaries or $45,000 in added income for grower-processors. Brand Development. Being associated with sponsoring our Soulful Caregivers Program helps position your company as a compassionate member of the community. In a 2018 brand study, PR Strategy firm […]
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